How To Do Competitor Analysis For Local SEO
Research your competitor’s online presence – what keywords are they targeting, what content they have, etc.
With the competitive landscape of today’s market, it pays to do your research. A competitive market analysis, also known as an SEO competitive analysis, is a fantastic way to take a close look at your competition. This step involves examining what keywords they are targeting and monitoring the content they have on their website; this type of comprehensive competitive intelligence can help you devise strategies to outdo them in SEO rankings and more! Analyzing your competitors’ online presence can provide valuable insights into their process, making it an essential step in any digital marketing plan.
Look at their Google Business Profile listing – is everything filled out and accurate?
Check out their website – is it mobile-friendly and easy to navigate?
See how they’re doing on social media – are they active and engaging with their audience?
Find out where their customers are coming from – local search, organic search, referrals, etc.
Analyze what they’re doing well and try to improve upon it for your own business
Looking at successful businesses and figuring out why can be a great way to figure out how local search engine optimization works. Analyzing local businesses’ ranking in local business search results can help provide clues to their strategies. Once you’ve figured out what’s working for them, you can apply the same techniques and further develop them for your local business. This kind of local search engine optimization research can provide incredible insight that could make all the difference when trying to get your local business noticed.
All in all, taking the time to research your competitor’s online presence can be highly beneficial for your own business. By looking at what they’re doing well and understanding where their customers are coming from, you can make adjustments to improve upon it for your business. And if you need help getting started or need help knowing where to begin, we offer complimentary one-on-one consultation – click here to get started today!